Present a new image and communication campaign to collaborators in the different markets where the brand is located.

Punta Cana, Dominican Republic, was the place chosen to tell this great step in the history of Ron Barceló. We designed an event where the protagonists were the guests themselves, so that they could experience in first person the brand message, which was to bring out their instincts. A 360 degree montage, with 4 stages was the final touch where we told the future of the best Dominican Rum.